12 Grapes Why Sales Soar Every New Year's Eve

Celebrate New Year with India's embrace of the 12-grape tradition, symbolizing luck for 2025.

Alicante Start

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Madrid Chimes

[{"selector":"#anim-357aeb02-3bc5-45f8-8e52-0e57df045057","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-29a4cb24-4dc5-4130-9161-fafbc5adce51","keyframes":{"transform":["translate3d(0px, 86.26262%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ba85686e-4a7f-4499-8d5d-44694d51765e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5eb301e0-7766-42ec-ba17-a1cac0fc01ca","keyframes":{"transform":["translate3d(0px, 201.24710%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-464776ba-df90-44d0-a2ba-b05e8ecf3952","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fae8bd00-8e5c-4fe8-b801-496fe5e1bf80","keyframes":{"transform":["translate3d(0px, 593.05569%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Learn how the Puerta del Sol clock in Madrid became iconic for eating 12 grapes, one for each chime at midnight on New Year’s Eve. AI Image

Spain Tradition

[{"selector":"#anim-be6d315b-7359-44ed-ad12-48c4e8217251","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9eebff85-c07d-4e6d-892f-5fcf147943ac","keyframes":{"transform":["translate3d(0px, 86.26262%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-af42f23d-50c8-4104-b698-6dbccb00a4b7","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-faee2775-5ac9-4309-8c2f-dd43771a45e7","keyframes":{"transform":["translate3d(0px, 201.24710%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-643d0849-e6be-451d-b886-54684a1a6015","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-184285c6-aabb-4e42-9076-a1c85b64d6b0","keyframes":{"transform":["translate3d(0px, 593.05569%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Explore how the Spanish tradition of "Las doce uvas de la suerte" symbolizes good fortune for each month of the upcoming year. AI Image

Modern Family

[{"selector":"#anim-809c623e-bdcf-4946-b026-dbbb2bbfa4da","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e43d1be5-5260-4722-a608-147968c35fb5","keyframes":{"transform":["translate3d(0px, 86.26262%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4271ef38-80e7-48c8-817d-b0edb8d591a8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8b2c1023-5dad-4d4a-bf3c-5a037e09a4f0","keyframes":{"transform":["translate3d(0px, 161.65756%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8cd5e606-2146-46e1-b817-d4b72e89bcdf","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-66ac64ce-0fb4-43e3-9b39-ce6730682eb5","keyframes":{"transform":["translate3d(0px, 593.05569%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Find out how the 12-grape tradition gained global attention through the popular sitcom Modern Family, sparking interest worldwide. AI Image

Blinkit Buzz

[{"selector":"#anim-c4813d54-5f13-4c60-b372-a23ce88b88e2","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-72ff4412-34e5-43c5-8d48-1dd806b17b96","keyframes":{"transform":["translate3d(0px, 86.26262%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-12739880-4300-4b53-99b4-2d3beb81121f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-746e1be7-5d4a-4436-8cfd-d27e4e939cd0","keyframes":{"transform":["translate3d(0px, 201.24710%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9fed8e49-51af-46a0-a6d5-429695029af4","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2a7ade26-aa70-4a89-b65c-0ca1d82c7a26","keyframes":{"transform":["translate3d(0px, 593.05569%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Grapes became a surprising hit on New Year’s Eve, with Blinkit reporting a 7x spike in sales compared to regular days. AI Image

Instamart Trend

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Goa Parties

[{"selector":"#anim-2c91bdcb-b832-4538-ab34-b2867ce987e0","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-08c879b7-ef2d-4e98-ac40-502e2e546726","keyframes":{"transform":["translate3d(0px, 86.26262%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ae8373c9-857c-4a58-b647-d6dfd72c6c1a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-40a9f712-18bd-4aae-9b98-3fdfbe9a5c22","keyframes":{"transform":["translate3d(0px, 161.65756%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a4d6c5ed-5e0a-4e03-aae1-2f10ef34b857","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-93604a41-f095-4a87-910f-448498e513e7","keyframes":{"transform":["translate3d(0px, 593.05569%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Even in Goa's New Year celebrations, the 12-grape tradition caught on, blending with the vibrant party culture of the region. AI Image

Dominga Grapes

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Social Media

[{"selector":"#anim-619fbb8a-a047-4bab-9104-2f012fe96640","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cdcb4bf8-dada-4fe5-b059-95a5f5b2687f","keyframes":{"transform":["translate3d(0px, 86.26262%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6ce38086-bbd3-4d3a-965f-7cb4315da809","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f3ad2a75-2c08-449b-af66-b05bede29a22","keyframes":{"transform":["translate3d(0px, 201.24710%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-68c1bd2c-76e3-43e4-81bb-0bac8aa00a12","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1c9cd143-103a-4deb-86b6-a5bfcb3db5e9","keyframes":{"transform":["translate3d(0px, 593.05569%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Social platforms buzzed with the 12-grape trend, bringing the Spanish New Year tradition into global spotlight this festive season. AI Image

Indian Cheers

[{"selector":"#anim-3f2bbf9b-12ff-4057-adc6-3767f86f0900","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9f9541b1-4216-4150-b59c-e769ba5036c3","keyframes":{"transform":["translate3d(0px, 86.26262%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e109a44a-307d-4d7d-ab1c-e0a88ab5bf15","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-24eab0ec-a02b-4c20-a618-ad3517ef6d33","keyframes":{"transform":["translate3d(0px, 201.24710%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-69656579-5de5-4cd0-84a0-d41e7063beac","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-719d1d0a-e11d-464b-bfd5-c172189ad7b0","keyframes":{"transform":["translate3d(0px, 593.05569%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] The 12-grape tradition reached India in 2025, with people eating grapes at midnight for luck in every month of the new year. AI Image